THE MUSIC POND

Take Your Music Further

There’s never been a better time in history for musicians to find an audience. If your music meets today’s standards, there’s no reason it cannot reach thousands, even millions of people. 

RELEASES ON

The Artists I’ve made music for: One Direction, Bishop Briggs, Cascada, Banners, Fat Joe, Dizzee Rascal, Big Time Rush, TWICE, Abraham Mateo, Panama Wedding, Shinee, Bonnie Anderson, Paulina Rubio, Thalia, Yanni, Coco Lee, David Bisbal, Thalia, Corbin Bleu, Cher Lloyd, New Kids On The Block and more……

Better Music I Better Results

01.

Assessment

Set up a 30 min facetime “deep dive” on  YOUR MUSIC evaluated by a proven industry expert so you know where you stand.

02.

Solutions

Once you know how gatekeepers will hear your music, we find ways to make your music  COMPETITIVE.

03.

Promotion

Only when your music  is competitive is it worth discussing our PROMO options, proven to get exciting results. 

04.

Label Deals

With dozens of label deals on major labels, indies and internationals, we know who to submit to when you’re music is ready.  

05.

Synch Licensing

With repeated success in landing synch placements in commercials and on tv, we have relationships with music supervisors and can potentially add your music to our catalogue. 

06.

Networking

Our music industry network is vast. Depending on your music, we may be able to help set you up collaborations with HIT writers, producers and executives. 

07.

Social Media

To many artists dismay, social media has moved from a luxury to a necessity. We can help strategize, conceptualize and edit content that is so crucial in todays landscape. 

08.

Honesty

If you’re already in a music business relationship, it can be hard to know if you’re being taken advantage of.  Consider us your trusted resource with any questions regarding deal points, percentages, offers, etc.

About Me

I’m Eric Sanicola.
I Help Artists Get Where They Want to Go.

The Music Industry has been my sole profession since 2002. My livelihood since then has depended on my ability to write, produce, and exploit high quality sound recordings. I’ve worked as staff writer/producer for two super-execs: RedOne (Lady Gaga, Jennifer Lopez) and Ric Wake (Mariah Carey, Celine Dion).  I’ve experienced nearly everything you can in my 22+ years in music.  While creativity is still my main focus, my experience allows me offer real value and guidance to those with a passion and a dream, but unsure of the best ways to get there. 

I create music, which I love, but when the music creates a new world of opportunity for the artists I work with... I might love that even more...

Testimonials

What Clients Are Saying

"From start to finish, Eric proved to be the epitome of professionalism and patience. He not only understood my vision, I can tell he really took the time to study my many references inside and out. His attention to detail to my feedback + prompt communication stood out to me as well. I would give Eric 100 stars if I could!"

Josh H.

"Eric is awesome! Can't recommend highly enough! I gave him a really basic demo and he turned it into something better than I could have even imagined. He went above and beyond to give my song the best result possible! He felt more like a collaborator than just a producer and I can't wait to do more tracks with him. Super talented and the real deal!"

Ashton E.

"First off. PATIENCE is this man’s STRENGTH! Not only did he swiftly create something amazing from a simple piano production I sent him, he was kind and patient with me throughout the process (despite my self-critique and requests for changes). He was always professional and his talent is noteworthy! Would DEFINITELY RECOMMEND him for your project! I sure will be working with him again!"

Will K.

"Thank you Eric for everything! Amazing working with a talented producer whom from the very beginning understood the style we were going for. Highly respect the hard work, time and effort he puts in and ofcourse the patience and flexibility. He makes sure we are happy with everything until the completion of the master. Really glad I got to work with Eric and excited about our song! Definitely would want to work with him again on future projects. Cheers!"

B E C K T O R I A